E-commerce strategist at Conviu
I connect sales, marketing and development in e-commerce. I care about how people and AI search engines find an online store, and why a customer buys or leaves.
I have been building websites since university and spent fifteen years running and growing an online store. Today I work at Conviu, a Czech SaaS platform and agency that helps online stores with product data. I handle SEO and UX audits for agency clients, the website’s content strategy, and I help shape the app.
Focus
At Conviu I connect product development with consulting for the agency’s clients. That lets me see e-commerce from two sides: how a tool used by hundreds of online stores is built, and what troubles one particular shop.
Customers increasingly ask in full sentences and get an answer from Google or ChatGPT before they click anything. I work on preparing websites and product data so that search engines use them as a source and recommend the products.
Before recommending a store, Google and AI check who stands behind it, what customers say about it and whether its content can be trusted. I turn those signals into a content and publishing strategy.
I look for the places where customers stumble: a slow page, unclear shipping, a complicated checkout. Then I propose changes whose impact can be measured.
Attributes, descriptions and feeds decide how a product shows up in on-site filters, price comparison sites, marketplaces and AI assistants. I help clean up and complete the data so it holds up in every sales channel.
I ran an online store for fifteen years, so I know how sales, warehouse, shipping and IT depend on each other, and where time and money leak between them.
Repetitive work goes to tools I design and code myself. I develop with AI agents, while the brief, the architecture and the review of the result stay with me.
How I work
When ads promote out-of-stock products, you can fix it by hand and deal with it again next week. I would rather find out why data is not flowing from the warehouse into the feed and set it up so the error does not come back. The 8D method, an Ishikawa diagram or a simple five whys help me get there.
I have been coding since university, so I understand developers and can tell when a technical explanation does not add up. I can also explain to management and customers what is technically needed and why.
A hunch is a good start, but I base decisions on numbers from Analytics, Search Console and orders. I want every change I propose to be measurable.
Experience
I learned the most in companies where one person had to cover several roles and find ways to make things simpler.
2025 – present
E-commerce Strategist
A Czech SaaS platform and agency that has spent fifteen years helping online stores with product data, price comparison sites, marketplaces and performance marketing. I prepare SEO, UX and trust audits for agency clients, lead the website’s content strategy and help develop the app, from messaging and user journeys to measurement.
2008 – 2025
E-commerce Manager and Product Specialist
A wholesaler of packaging materials. As product owner, I led the development of a custom online store and its integration with the Pohoda ERP, carriers and payment gateways. We opened the store, originally built for business customers only, to consumers as well.
2011 – present
Web Manager
A professional training agency for companies. I am responsible for the whole website: WordPress development, API and XML feed integrations with email marketing and job portals, content strategy, SEO and newsletters.
What I build
On most of them I am the lead developer. They come from places where manual work keeps repeating or standard tools fall short.
for Conviu
Extracts technical attributes from product descriptions and writes them back to the store as structured data. Works with Shoptet and Upgates.
Python
for Conviu
Takes a store’s URL plus Analytics and Search Console exports and produces an audit of technical SEO, content, trust signals and visibility in AI search.
Python · LangGraph
for Conviu
An app that helps write and review product descriptions for catalogues with thousands of items.
Nuxt · Node.js
for Conviu
A dashboard that groups Search Console queries into keywords and shows whether an article brings in the traffic it was written for.
JavaScript · Python
personal project in development
A CRM for a small team: companies and contacts, tasks, time records and their approval. Built module by module from approved specifications.
TypeScript · htmx · SQLite
What I write
On the Conviu blog I write for online store owners and managers, with plain explanations and concrete examples. The articles are in Czech. A selection:
A colour mentioned in a sentence will not get a product into a filter. Why filled-in attributes matter.
A purchase where the customer never sees a single page of your store. What to prepare for.
Customers describe their whole situation and AI gives the answer. What decides whether your store appears in it.
Most visitors leave without buying and none of them tells you why. How to find out.
A keyword is now a trail that leads to what the customer actually wants.
Why search engines hold sensitive products to a higher standard, and what to do about it in your content.
Contact
Do you have a job opportunity, an idea for a project, or would you like to talk about e-commerce, SEO or AI search? Email is the quickest way to reach me. You can also find me on LinkedIn.
Save my contact
Scan the code with your phone camera to add me to your contacts.